Note: We missed the first 15 seconds of the recording but the rest is gold!
Audiences today, especially younger ones, are increasingly retreating from public-facing social platforms and flocking to more intimate online destinations. Digital strategist Sara Wilson calls these spaces digital campfires, a term she first coined in the Harvard Business Review, where she also detailed the ways that brands and platforms are experimenting with digital campfires as a means of building and fostering more intimate relationships with their audiences.
In the year-and-a-half since Sara first introduced the term, digital campfires have become a force defining not only how audiences connect, but also how they experience and shape culture at large.
In this webinar, join Sara to learn why brands and digital platforms can no longer afford not to pay attention to digital campfires, the ways your brand, organization or platform’s long-term survival may depend on them, and how to leverage a three-step digital campfire formula to find your people, create and stoke brand love, and build long-term trust.
Per TSE webinar traditions, expect resources, frameworks, and to-dos to help you take action immediately.
For more information on Sara and her work, please check out swprojects.co and digitalcampfires.co.